Making a link between brand, culture and customer experience is not new, let’s see how the practice of managing these related domains has evolved significantly over recent years.
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Employer Brand Management

Making a link between brand, culture and customer experience is not new, let’s see how the practice of managing these related domains has evolved significantly over recent years.
Now as an entrepreneur, you must have consumer understanding and adequate STP (Segmentation, Targeting and Positioning strategies) for your product.