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Business

Employer Brand Management

Bringing Brand to Employment Delivering a consistent and distinctive customer brand experience has always been a central concern of brand management. Approach to brand management was first introduced by P & G in the 1930s and mostly dominated the fast-moving consumer goods. When Philip Kotler first suggested the 4 Ps as a platform for marketing […]

Categories
Business

Entrepreneurship: Approach and Strategy

Minimum Viable Product Dr. Rajiv Sikroria  (Training & Placement Coordinator) Sunbeam Women’s College Varuna, Varanasi  Entrepreneurship is not only about undertaking risk, but undertaking risk in calculated way. We as an entrepreneur often are swayed away by our Business Idea. We want to carry on the Idea. In such cases, entrepreneurs fall in the lap […]